10 of the Best-in-Class E-Commerce Brand Landing Pages To Learn From in 2022

April 27, 2022
by Merikay Noah

Why Look at Other E-Commerce Store Landing Pages?

So many great e-commerce brand landing pages exist that it’s easy to get lost trying to decide which ones are the best. You can go down a lot of rabbit holes trying to do that. We want to make it a little easier for you. 

The e-commerce brand landing pages we picked for our list follow e-commerce best practices for 2022. Doing that ensures internet shoppers have a good experience, find it easy to make a purchasing decision, and find it even easier to implement. 

Those e-commerce brands also do the right things to reinforce that their customer has made a good decision. That helps those first-time shoppers become long-term repeat customers. 

Every e-commerce brand knows that optimizing its conversion rate is critical to survival. Creating and nurturing relationships with new and existing customers is vital to continued growth. 

Following best practices helps any e-commerce brand scale responsibly and become more viable long term.

We want internet shoppers who explore your e-commerce brand landing pages to become not just customers but advocates who help you grow. 

10 Best-in-Class E-Commerce Brand Examples

The criteria for best e-commerce brand landing page lists have changed dramatically over the years. 

A list created just a few years ago didn’t even mention social proof as a best practice. Now that element is critical in establishing trust in your brand.

Let’s look at 10 of the best-in-class e-commerce brand landing pages that work for 2022.

How These Landing Pages Get It Right for 2022

  1. Design & Content Work Together Harmoniously: The written content, page placement, and visual imagery draw the internet shopper in and present a cohesive experience. 
  2. Presents a Unique Identity: Each brand landing page makes its identity and unique selling proposition (USP) easy to understand. Not only that, the internet shopper can easily relate to how every element and all content speaks to that USP.
  3. Builds Trust and Rapport: Trust and rapport are about shared values. Each brand landing page has found a unique way to include elements that show shoppers the values they share with the brand. In 2022, your e-commerce company must do this. Social proof is just one way to achieve that. 
  4. Highly Targeted Approach: Each brand landing page speaks to that e-commerce brand’s highly individual target audience’s desires and needs.
  5. Offers Instant Gratification: Each brand landing page provides immediate results relevant to their prospective customer. Choosing to opt-in is fast, intuitive, and straightforward.
  6. Brings Added Value: Each brand landing page quickly provides added value that’s attractive to its targeted audience in its own unique way.
hare of consumers that have purchased specific product categories over last 12 months

How Much of Your E-Commerce Market Share Is Your Brand Capturing? 

An e-commerce brand’s landing page results are easily quantifiable. But, how do you know if your brand has captured an average market share or a really good one? 

“…ecommerce conversion rates [are] only 1.79% across industries.

Currently, products related to arts and crafts have the highest ecommerce conversion rates at 3.26%. This category is followed by health and well-being at 3.21% and kitchen and home appliances at 2.93%.

After these three categories, the next five converting product types are as follows:

  • Pet supplies: 2.4%
  • Fashion clothing and accessories: 1.60%
  • Food and drink: 1.55%
  • Cars and other motor vehicles: 1.46%
  • Electrical and commercial equipment: 1.38%”

Can Your E-Commerce Brand Make These Landing Page Elements Work?

You may be thinking, “Sure, we’d like to be a big e-commerce brand, but we aren’t there yet.” 

Every viable e-commerce brand can scale and thrive with the right digital marketing strategies. 

Here’s something you can do right now to see how well your e-commerce brand landing page is working: 

Look at your landing pages as a first-time shopper. We all make assumptions without realizing it when we look at our own e-commerce brand landing pages because we know too much about them. 

Set all assumptions aside. Look at each landing page like an internet shopper who knows nothing about your brand. 

What’s your first impression? 

It may be easy to see what you believe you got right, so make a list of what works. 

But don’t stop there.

Notice what your instinct says might not be working. What’s unclear or doesn’t feel right on a gut level? 

Make a list of those things.

Here are some tips for looking at possible areas to improve:

  1. What doesn’t work to help you as a shopper identify with this e-commerce brand at first sight? 
  2. Is there an immediate pop-up ad that takes over the whole page? Could it be a smaller and/or time-delayed pop-up to let the internet shopper see what your e-commerce brand offers first? When you shop at an e-commerce store for the first time, which do you prefer?
  3. Would a stranger know that yours is a great brand? How can you let them know? 
  4. Does the landing page build trust? 
  5. Does the brand landing page provide social proof about how much customers love that brand?

Remember, the internet is the great equalizer. Your e-commerce brand landing pages can shine like the ones on our list using strategies appropriate for 2022. 

Nothing makes us happier than seeing our e-commerce clients scale up responsibly and grow into powerful e-commerce brands. Your e-commerce brand landing pages already have the potential, butyou might need a little help to figure out the strategies to get there. That’s why we’re here. Reach out today and learn about how we can help you make your e-commerce brand grow and thrive in 2022 and beyond.

About the author: Merikay Noah has over 20 years’ experience in digital marketing. She worked with e-commerce B2C and B2B websites of all kinds, from Fortune 100s to small start-ups, at two of the top three search engines and at a Los Angeles ad agency. Her successful e-commerce book publishing website, PopcornReads.com, attracted an international audience of bookaholics for over eight years. She now lives in the Blue Ridge Mountains, where she works as a copywriter and loves to hike with her small but fierce doggy protector – Miss Lucy.

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